The Toys R Us TRUper ambassadors are going above and beyond their daily routines to carry out good deeds and serve as positive role models to their peers.

The much-loved toy retail chain rewarded 10 deserving children from various schools throughout South Africa for displaying kindness, generosity and care for their environment. The gesture forms part of the national Toys R Us TRUper campaign where aspirant children from participating schools in Durban, Gauteng and Western Cape are acknowledged and rewarded for simply displaying good etiquette.

“We are thrilled to announce our winners for June this year and we are very proud of their efforts to be such wonderful role models in their schools,” says Nicole Annells, marketing manager Toys R Us & Babies R Us South Africa.

In Gauteng, Lucy Midlane, a grade two pupil at Rivonia Primary was recognized for her efforts to reduce plastic waste which is threatening the marine ecosystem worldwide. Described as an “outstanding, kind and well-mannered” child, the eight-year-old has collected and donated over 40kg of plastic to the Owl Rescue Centre.

At Buccleuch Primary, grade seven pupil, Mihle Mbilase, delivered a touching rendition of a rap song titled: Dad’s Plan, dedicated to children who lost their father’s recently. Matthew de Kock, a grade two pupil at Laerskool Wierdapark, Centurion donated a whopping 127 bags filled with recyclable items including paper, bottle caps, bread clips, plastic bottles and bronze money.

Durban salutes grade seven pupil,Masonwabe Xobiso of Atholton Primary in Umhlanga. “Masonwabe is an unassuming humble and well-mannered young man with a beautiful heart. He cares dearly about the wellbeing of his class mates. He is sensible and often directs his peers onto the correct path. He is a friend that his peers can rely on,” said teacher Janet Brits.

"Thanks so much for affording us the opportunity, once again, to take part in this incredible competition. Described as a “shining light” at Glenashley Junior Primary, seven-year-old, Eden Wilkinson was honoured for practicing the school’s values of respect, honesty, kindness, perseverance, responsibility and forgiveness. Glenwood Preparatory’s, Kevin Chapman was nominated by his sister Tayla for always being kind, supportive and helpful to her even when he suffered a broken arm.

Another deserving ambassador is Shashwat Puri, a grade four pupil at Durban Preparatory High School.

“He’s a super star. Shashwat’s family arrived from India at the beginning of the year and he has been thrust into a pretty foreign environment but meets each challenge with such enthusiasm and a positive attitude. Shashwat is a most endearing, self-motivated learner.  His impeccable manners and cheerful nature endear him to his teachers and peers.  He is to be commended for his willingness to respond to direction and to always give of his best,” said teacher Caroline McCarthy.

In Western Cape, Blade Solomon, a grade four pupil at Parow North Primary School always demonstrates kindness and care for others. “He is always willing to help any learner who may need assistance, whether with academics or just someone who is having a bad day.  This kind behaviour and empathy is displayed on a daily basis.  No one needs to remind him or ask him to do it.  Blade is without a doubt a learner, who puts others before himself and we at Parow North Primary are extremely proud of him,” said teacher Wendy de Vos.

Lincoln van Zille of Edgemead Primary was nominated by fellow pupil Aiden Els after coming to his aid during camp. “We were at a Cubs sleepover and I couldn’t find the food I took to eat for the night. I was very upset because I was the only one there with no food.Lincoln saw that I was upset and offered to share his food with me and even gave me first choice of all the different snacks that he had in his supper bag. In the end, he shared his whole special supper with me – with a smile!” wrote Els.

Liam Padgham a grade five pupil at Pinelands North Primary was praised for acting empathetically to protect children from unfair consequences. “It makes us proud to see these youngsters think and act with their hearts. We believe that helping others is the best way to spread happiness and make somebody’s day a little brighter and we hope to encourage more youngsters to do good deeds, added Annells.