Toys R Us South Africa has revealed its annual celebration exclusive LEGO sets, shaping October into Bricktober.

LEGO fans can look forward to an exclusive line-up of limited edition figurines and incredible savings including the Jurassic World Minifigure set, the limited edition Lego Superheroes as well as the Lego Ninjago Minifigure set.

Customers will find a LEGO celebration at Toys R Us stores throughout the month, highlighted by fantastic specials on LEGO products, and more. To commemorate this year’s Bricktober event, LEGO and Toys R Us have released limited edition LEGO minifigures inspired by Hollywood blockbuster, Jurassic World.

“During October, fans throughout the country will be able to receive a special gift with Lego purchases of R500 or more as well as enjoy the fantastic discounts offered  on the popular brand exclusively at Toys R Us stores nationwide,” said Nicole Jansen Van Vuuren, marketing manager, Toys R Us & Babies R Us SA.

Bricktober is a Toys 'R' Us promotion that kicked off approximately nine years ago.

The tiny constructible minifigures that are the stars of many LEGO sets have become a collector phenomenon over the decades. To ensure LEGO enthusiasts have something extra-special to look forward to during Bricktober, an exclusive range is released each year.

“Among the most iconic toy brands in the world, generations of children have fallen in love with LEGO toys since they were first introduced many decades ago. With hundreds of construction sets and board games to choose from, at a wide variety of price points Toys R Us stores offer LEGO products to bring affordable, long-lasting play value for the whole family,” added Van Vuuren.

Customers interested in Bricktober will find the following excitement at Toys R Us stores and www.toysrus.co.za

  • 28 September – 7 October:  Spend R500 or more on LEGO sets and receive a free limited edition limited edition LEGO Jurassic World Minifigure set.
  • 8–14 October: 20% off on all LEGO Friends products
  • 15–21 October: Spend R500 or more on LEGO sets and receive a limited edition LEGO Superheroes Minifigure set
  • 22-28 October: 20% off all LEGO City products
  • 29 October – 4 November: Spend R500 or more on LEGO sets and receive a limited edition LEGO Ninjago Minifigure set