Iconic children's toy, Barbie, will celebrate her 60th anniversary next month and Toys R Us South Africa is calling on fans to join in the celebration.

Having captured little dreamers’ hearts and minds all over the world, including South Africa, the milestone celebration kicks off with exciting Toys R Us giveaways and special offers, including a celebratory Anniversary doll launching later this year.

“Recognized as the leader in South Africa’s toy industry, we're honoured to celebrate this momentous occasion with our wonderful customers,” says Nicole Jansen Van Vuuren, marketing manager, Toys R Us & Babies R Us South Africa. "We know imagination begins with play and Barbie sparks inspiration to our young customers to live their dreams and be anything they want to be.”

Barbie has been inspiring children for six decades by allowing them to play out different roles and careers. The famous doll has been a fixture in toy boxes since her debut in 1959, and she's got the storylines to show for it.

“As a brand that encourages imaginative play and inspires youngsters, Toys R Us South Africa will be reaffirming the mantra: no dream is too big, no idea is too wild, and no possibility is out of reach, to our young customers,” added Jansen Van Vuuren.

Barbie's official 60th anniversary is on March 9, 2019, and celebrations will continue throughout the year.

As a taste of what's to come, Barbie's 60th anniversary celebrations will also include daily Toys R Us South Africa Facebook giveaways, fantastic offers on selected Barbie products from 8-10 March and amazing Play Day Barbie deals at the end of March.