The Christmas season is set to get an extra dose of magic as Toys R Us stores nationwide gear up to spread festive cheer.

This year, the leading toy outlet is igniting the wonder and excitement of Christmas morning by bringing back childhood excitement.

“We are bringing the magic of Christmas to life. We are going back to Christmas traditions which always left children feeling truly magical,” says Nicole Annells, marketing manager Toys R Us and Babies R Us South Africa.

True to its tradition of enchanting both young and adults alike, Toys R Us has encouraged little shoppers to embrace the “magical journey” and build-up to Christmas morning.

“We want our children to have an unforgettable experience, where they follow through the age old traditions of leaving milk and cookies out for Santa. Beautifully decorated Christmas trees and gifts are piled up under the Christmas tree,” said Annells adding that nothing compared to watching the delight on kids’ faces when they race out of bed to find all their gifts.

“Christmas magic comes but once a year and we want to give our shoppers the chance to get closer to the magic,” added Annells.

So, as shoppers join us for an unforgettable North Pole experience inside Toys R Us stores nationwide, they would have lots to look forward to from the top toy picks, to Christmas card colouring and even an opportunity to make your own Christmas hat.

To enhance the magic, Toys R Us has compiled the much anticipated 60 page catalogue containing the hottest toy picks for 2017, offering children a wide variety to choose from.

“Parents want Christmas morning to be a time full of smiles and excitement for both their children and themselves. This is a big day and we want kids to revel in the magic so that these beautiful traditions could continue through the generations,” said Annells.

She said it was also a special time for expectant parents, wanting to make their first Christmas with their new-born a sentimental experience.

“Babies first Christmas is a magical occasion and in light of this we have put together a Babies R Us stand alone offering to assist our mom’s with everything they need to keep baby happy and emphasise this magical time” said Annells

Toys R Us and Babies R Us has experienced a significant growth in online sales during the 2016 festive season and has encouraged parents to utilise the Toys R Us and Babies R Us online shopping facilities and, which promises to be convenient and time-saving.


Online purchases are delivered within 5 to10 working days and the final deadline for Christmas orders end on 17 December 2017