Hundreds of disadvantaged South African children will be given a chance to experience the magic of Christmas thanks to a festive toy donation campaign by leading toy retailer, Toys R Us South Africa.

Through the “Gift of Christmas Magic” campaign, customers will have the opportunity to purchase and donate toys for needy children at Toys R Us and Babies R Us stores nationwide. Each store has selected to support a deserving organisation within their region. Along with customer generosity, Toys R Us and Babies R Us stores are able to share the joy of giving this Christmas, where each child within the selected organisation will experience the joy of opening a gift this Christmas,

 “We are thrilled to be able create magical moments, especially for children in need, by bringing happiness into their lives,” said Nicole Annells, Marketing Manager, Toys R Us and Babies R Us South Africa.

“Toys R Us is at the centre of bringing joy to children and this initiative aims to put smiles on the faces of children who would otherwise not receive a Christmas gift,” added Annells.

As part of the “Gift of Christmas Magic” drive, Christmas trees positioned in each store contain tags instead of ornaments, representing needy children from the selected organisation.

Customers are encouraged to choose a tag, which specifies information such as the age and gender of the child receiving the gift. The appropriate gift along with the tag can be thereafter handed in to the cashier.

All toys donated will be wrapped in store and delivered to the chosen charity. 

“Our goal is to ensure that every child receives a gift on Christmas morning and this year we aim to take the Christmas Magic to all the children tagged on our trees” said Annells.

The campaign, runs until mid-December, just in time for Christmas.

For more information, contact 087 234 8697 or visit the Toys R Us Facebook page