The Mall of the South ushered in the holiday season with a high spirited festive parade kicking off the Christmas magic.

Decked shopping hallways spreading holiday cheer adorn Mall of the South with joyful celebrations and special guests from the north pole stopping by throughout the season.

The parade which kicked off this weekend, made way for the Toys R Us mascot, Geoffrey the Giraffe to join in the fun-filled line-up of Santa’s helpers and other colourful characters.

Excitement filled the air with Geoffrey, the much loved toy store mascot adding thrill and excitement to anxious children watching the parade.

“It was great fun joining in the parade especially seeing that Toys R Us are at the centre of making kids dreams come true. We aim to bring back the Christmas magic for children throughout South Africa,” says Nicole Annells, marketing manager Toys R Us and Babies R Us South Africa.