In an effort, to commemorate national book week this year, Toys R Us South Africa returned to Duffs Road Primary in Durban, with generous donations of books and toys to the under-resourced school. South Africa observes National Book Week from 2nd until 8th September each year as an initiative by the South African Book Development Council (SABDC) in collaboration with the Department of Arts and Culture which aims to promote and entrench a culture of reading in South Africa particularly in schools. In response to this initiative, the Toys R Us SA TRUpers, who are passionate about influencing positive change by doing more good deeds for deserving communities, made their way to the school in Durban to aid with much needed resources. “This important initiative in encouraging children as well as adults to value reading as a fun and pleasurable activity and to showcase how reading can easily be incorporated into one’s daily lifestyle is something we support. We are pleased to have the support of global publishing company, Pan McMillan who generously assisted us in this initiative,” says Nicole Jansen Van Vuuren, marketing manager Toys R Us & Babies R Us SA. With class sizes averaging 50 pupils each, Duffs Road Primary, situated in the Avoca Hills suburb, serves learners from Mount Moriah, Khabazela, Mount Royale and Qhakaza informal settlements. Classified as a quintile 3 school, Duffs Road Primary functions as a “no fees school” which depends solely on the limited state subsidy. “We are incredibly grateful for this thoughtful gesture as well as on-going support from Toys R Us SA as well as Pan McMillan. We truly appreciate these generous donations to support literacy in schools. “Our resources are extremely limited, and our children are eager learners. It is efforts such as these that make learning more fun and enjoyable for our children who come from various disadvantaged backgrounds and would otherwise not have access to these learning aids. We extend sincere gratitude,” said teacher, Dan Naidoo.