The most anticipated calendar date for LEGO master builders is back!

As LEGO fans in South Africa start shaping the month of October into “Bricktober”, Toys R Us South Africa is turning up the excitement with an exclusive offer of a free LEGO Ninjago or LEGO Friends gift, valued at R129,90 with the purchase of any LEGO item priced at R299.90 or more.

Customers will find a LEGO celebration at selected Toys R Us stores throughout the month, highlighted by fantastic specials on LEGO products, and more.

“During October, fans throughout the country will be able to receive a special gift with Lego purchases as well as enjoy the fantastic discounts offered on the popular brand exclusively at Toys R Us stores nationwide,” said Catherine Jacoby, head of marketing, Toys R Us & Babies R Us SA.

Bricktober is a Toys 'R' Us promotion that kicked off approximately ten years ago. The constructible sets have become a collector phenomenon over the decades.

To ensure LEGO enthusiasts have something extra-special to look forward to during Bricktober, an exclusive range is released each year.

“Among the most iconic toy brands in the world, generations of children have fallen in love with LEGO toys since they were first introduced many decades ago. With hundreds of construction sets to choose from, at a wide variety of price points, Toys R Us stores offer LEGO products to bring affordable, long-lasting play value for the whole family,” added Jacoby.