Premier Gauteng shopping hub, Melrose Arch was abuzz with excitement as children fighting chronic and terminal illnesses were treated to some high-powered fun in the tri annual SuperKids & SuperCars event.
Set up by supercar enthusiast, Bradley Ainge, the event is a magical opportunity for children who are battling with, severe illnesses, to experience the thrill of riding in a supercar.
This year Toys R Us South Africa supported the initiative by a sponsorship of toys for the children.
“Children form the core of our brand, and efforts such as these, which inspire hope to children who are fighting the fight from various life-threatening illnesses, is something that is close to our hearts. We commend the efforts made by the organiser in giving these children a magically wonderful experience,” said Nicole Jansen van Vuuren, marketing manager Toys R Us & Babies R Us South Africa.
The event runs in collaboration with the Reach for a Dream Foundation, The Kidney Beanz Trust and the Donald Gordon and Charlotte Maxeke Paediatric Oncology units, north of Gauteng. The children reeled in excitement, from the exhilarating escape from the struggles of their illnesses.
Ainge said, “We appreciate the keen interest and support from Toys R Us and look forward to raising hope among more children and their families by adding extra doses of love, laughter and strength through their difficult journey.”
From Ferrari, Lamborghini, McLaren, to Aston Martin, 20 beautifully polished supercars waited patiently for the children to be chauffeured in style.
“It was a great time had by all and seeing the joy that this brought to the kids as well as the smiles on their faces, were priceless! It certainly fills my heart with joy,” added Ainge.
The children were driven in convoy around Melrose Arch and later enjoyed coffee and cake. They also received SuperKids and SuperCars branded caps, backpacks and beanies and toys.