While top toy trends reflect a continued demand for collectibles, family games, creative toys, and tech-infused products, South Africa’s leading toy store – Toys R Us - continues to remain ahead with innovation and trends seen beyond the toy aisle.

The much-loved toy retailer is delighted to announce that popular family-friendly blockbuster titles are set to dominate the toy aisles, with new television shows spawning creative and exciting new toy lines.

Children can look forward to an exciting and wide selection of action figurines, collectables and play sets inspired by big screen hits such as: Black Panther; Peter Rabbit; Enchantimals; Jurassic World; Avengers Infinity War; Bumblebee Movie and last year’s hit My Little Pony & Barbie Movies which will be available in Toys R Us stores nationwide.

“We are giving kids and families exactly what they are looking for - play that is engaging, enriching, addictive, and fun," says Nicole Annells, marketing manager, Toys R Us & Babies R Us South Africa. 

Black Panther as a film has been a runaway hit. The Disney-Marvel movie has generated more than $506.4 million in ticket sales and is the ninth-highest grossing film in North America of all time and consumers have been snapping up merchandise. 

Annells says the movie-inspired toys allowed kids to create and explore new worlds which extended imaginative play. 

“Children look forward to playing with toys that are most in demand and take them back on a journey of fantasy. They are thrilled to see their favorite characters come to life and this takes play time to a whole new level,” she said.