South Africa’s largest toy store chain - Toys 'R' Us - have revealed the latest “must-have” toys, set to appear on children’s Christmas wish lists this year.


With Christmas fast approaching, the 2016 most sought after toy list boasts the retailer’s hottest picks which include popular brands such as Lego, Teenage Mutant Ninja Turtles, Paw Patrol and Disney as well as the interactive action game, Pie-Face – voted game of the year by the international Toy Industry Association.


The toy experts anticipate that electronic and interactive toys, collectibles and franchise merchandise are set to dominate children’s wish lists this year.


Popular classics such as dolls, cars, plush toys, figurines and educational toys have proven to remain firm favourites year on year.


“Technology and gaming remains a leading toy trend while toys inspired by popular animation blockbusters also continue to propel the industry,” says Nicole Annells, Marketing Manager, Toys R Us South Africa.


The retailer’s selection of 2016’s most sought after toys is based on top international trends and this year’s biggest animated movie releases, which have strongly influenced the market. “The release of the top toy list allows parents to budget and plan ahead in order to purchase the items that their children want most. Our top picks and in-store selection feature toys for all ages and budgets,” adds Annells.


Toys R Us also offers customers a selection of toys that are exclusively available at nationwide stores providing parents with unique gift options from popular toys brands, says Annells. The exclusive offering includes popular interactive talk-back to, Chatimals, and the Disney Tsum Tsum plush toy, which features sound effects and light up technology.


The 15 toys expected to top children’s 2016 Christmas wish list are:

  • Sofia Super Value Doll - R 299.90
  • Disney Tsum Tsum Lights & Sounds Plush - R 149.90
  • Reggies Baby Bella - R 199.90
  • Shopkins S5 Collectors Case - R 299.90
  • Selfie Mic - R 399.90
  • Teenage Mutant Ninja Turtles Movie 2 - basic figure - R 149.90
  • Foda Quadcopter - R 899.90
  • Barbie Star Light Lead - R 499.90
  • Yokai Season 1 Yo Kai Watch + 2 Medals - R 399.90
  • Chatimals - R 169.90
  • Lego Dimensions Starter Pack PS3 & Xbox 360 - R 1299.90
  • Pie Face - R 399.90
  • Lego City 60121 Volcano Exploration Truck - R 299.90
  • Paw Patrol Zooming Marshall - R 1999.90
  • Jump Car - R 399.90


Toys R Us has experienced a significant growth in online sales during the 2016 festive season and has encouraged parents to utilise the Toys R Us online shopping facility, which promises to be convenient and time-saving.