Toys R Us BirthYay YouTube Star


How to enter:

  • Find your favorite toy at home or shop from our amazing BirthYay deals either in-store or online.
  • Ensure that your phone is in landscape mode and hit record, because it’s time to audition! You have 3 minutes to tell us your name, where you live, and all about your new toy and all its amazing features. Record your video from home or in any designated Toys R Us audition spot in store (strict Covid-19 protocols will be followed in store).
  • Click on the Enter Now button and ask a parent or guardian to help you enter your details and upload your video.
  • Winners will be announced on 2 August 2021, so it won’t be long before you can tell your friends to look out for you on our YouTube channel as our next Toys R Us YouTube Star!


Terms & Conditions


  1. This competition is only open to citizens in the Republic of South Africa. By entering this competition, the participant and / or the parent / legal guardian confirms that they are ordinarily a resident of the Republic of South Africa. Should the winner’s parent and / or legal guardian be unable to provide the authorised representative of Amic Trading (Pty) Ltd, Registration Number: 2012/166642/07 t/a Toys R Us (Referenced throughout as Toys R Us ) that the participant and themselves are ordinarily resident in the Republic of South Africa when prompted will be disqualified and forfeit any and all prizes accrued to him/her.


  1. Toys R Us reserves its rights to request documentation showing proof of relationship between the participant and the parent and/or legal guardian entering on behalf of the participant. If it is found that there is no relation between the participant and the person that had entered, the person that had submitted the audition video will indemnify Toys R Us from any harm or loss from any third party as a direct/ indirect/ consequential result of their entry of the participant into this competition.


  1. The duration of the competition is from 24 June 2021 until midnight 1 August 2021. Any applications received after this date will not be eligible for entry into this competition and will not be considered.


  1. Only one entry per child will be considered for entry into the competition.


  1. Five winners will be selected via a judging panel. A committee (comprising of Toys R Us representatives and external judges – non-biased) reserves its right to select the winner after careful consideration and the decision of the committee will be final and binding.


  1. Upon selection, the winners will be announced on 2 August 2021 via social media. Winners will be contacted directly prior to the announcement.


  1. Only participants between the ages of 4-13 years of age at the time of entry are permitted to enter this competition. By entering this competition, the parent/legal guardian warrant that the participant is between the ages stipulated. If the parent/legal guardian of the winner is unable to provide the authorised Toys R Us representative proof of the winner’s age it will result in the winner’s disqualification and will forfeit any and all prizes accrued to him/her.


  1. The parent and /or legal guardian will have to submit an audition video of the participant on the Toys R Us The audition video submitted must conform with the following conditions:
    • It must contain an audition video of a single participant only. Should the parent and/or legal guardian wish to enter more than one participant into the competition they may do so by submitting a new entry on the Toys R Us
    • It must not contain any nudity, vulgarity or any other material that may be deemed harmful by the authorised representative Toys R Us. Toys R Us reserves the right to remove such material from their website and disqualify the entrant from participating in the competition. Toys R Us will not be liable for any loss or harm arising from the harmful material uploaded to our website as it does not represent the good values, principles and morals of Toys R Us.
    • It must not include any filters, frames, borders or any other software deemed by Toys R Us  to manipulate and / or distort the audition video.


  1. All auditions submitted will not be shared with any third parties and will immediately be deleted once the winners have been selected. The 5 lucky winners consent to having their videos published on our official Toys R Us website and social media platforms only.


  1. Successful entrants and their parent/ legal guardian(s) will have the opportunity to create exciting and fun toy unboxing content for our Toys R Us YouTube channel during the period of 3 August 2021 to 28 February 2022.


  1. The Exact content specification will be confirmed by the Toys R Us Team and is subject to review and amendment at the discretion of Toys R Us. The successful entrants must ensure compliance with the specifications received from the Toys R Us


  1. Successful entrants and their legal guardian(s) are required to make themselves available for four (4) photo shoots between 3 August 2021 and 28 February 2022. Exact dates to be confirmed at a later stage.


  1. The winner of the BirthYay YouTube Star competition will win the following prizes:
    • A year’s worth of toys to be reviewed on YouTube and the title of 1 of 5 Toys R Us YouTube Star of the year.
    • A year’s worth of toys, comprising of 12 toy deliveries between 3 August 2021 & 28 Feb 2022 as determined by Toys R Us, based on the latest age-appropriate toy trends.
    • Prizes to be sent to the winner’s closest Toys R Us store & the parents and/or legal guardians of the winner are to provide confirmation of receipt within a week of delivery.


  1. Toys R Us YouTube Star of the Year Winners:
    • Winners’ parents and/or legal guardians are to sign a contractual agreement with Toys R Us stipulating any terms and conditions related to the reviewing of the monthly toy prizes once winners have been announced
    • Any content created by Toys R Us featuring the winners will be owned by Toys R Us and will be sent to winners’ parents and/or legal guardians before publishing on YouTube
    • Unboxing videos to be published on Toys R Us media platforms (including but not limited to social media) by Toys R Us but may be re-shared on winners’ social platforms via the Toys R Us YouTube channel only.
    • The winners unboxing videos will not to be distributed to any third parties without the express permission of Toys R Us, and where such consent is received, the said content will only be shared via the Toys R Us YouTube channel


  1. The following applies to the abovementioned prizes:
    • The abovementioned prizes are non-refundable, non-transferrable, or capable of being exchanged for credit and not to be re-sold to any third-party.
    • The parent and / or legal guardian warrant that they will take all reasonable steps to ensure the safety and whereabouts of the prizes. Toys R Us will not be liable for any harm or loss sustained by the parent and / or legal guardian for any unauthorised use of the prize, by any other third-party, and are not obligated to replace the prizes to its value at the time of loss to the winner’s parent and / or legal guardian.


  1. By submitting the entry to the competition, the parent and / or legal guardian hereby consent and warrant that:
    • They are the parent/ legal guardian of the baby/ child in the audition video and are able to provide proof of relation when prompted by the Toys R Us
    • Toys R Us may process the parent/legal guardian personal information and the participant’s special personal information with Toys R Us employees, contractors or agents for the for purposes of this competition, which processing will be in accordance with the Protection of Personal Information Act No. 4 of 2013.
    • We have the right to use the winners’ names, likeness and other personal information in conjunction with the audition video on the following media platforms to showcase the unboxing videos and/or pictures in the course of Toys R Us’ marketing initiatives. The audition video and any accompanying content will be published with the winners’ names on our media platforms to announce the winners to our audience and help our audience familiarise themselves with our YouTube stars ahead of future unboxing videos. Media platforms:
      • Toys R Us South Africa Facebook: ToysRUs.SouthAfrica.
      • Toys R Us Twitter: @
      • Toys R Us Instagram: @toysrus_za.
      • YouTube Channel: toysrussouthafrica.
      • Toys R Us website and blogs.
      • TikTok: toysrus_za.
      • As well as traditional print media.


    • The winner will participate in creating video content for Toys R Us between the period 3 August 2021 to 22 February 2022 in accordance with the terms and conditions set out in clause 14 above and the parent/ legal guardian hereby consents to the processing of the special personal information of the participant in order perform the obligations between the parties.


Please take note:


  1. No third-party may submit an entry on behalf of the parent and / or legal guardian without their express written consent, proof of which is required when prompted by the authorized Toys R Us


  1. All entrants may have their details removed from the Toys R Us database by submitting written request to the promoter. Take note that if details are removed prior to the conclusion of the Competition, participants will forfeit their right to claim any prizes.


  1. Should the winner be disqualified for non-compliance with the obligatory terms and conditions above, the next entrant with the highest number of votes will be awarded the title of winner and be entitled to the associated prize, and which process will continue until a winner is found compliant of the above terms and conditions.


  1. Should it be determined that the parent and / or legal guardian, or any other person entering the participant, upon the authorisation of the parent and / or legal guardian, has submitted false information relating to the participant or their authority to enter the participant in this competition, the participant will be disqualified from the competition and any and all prizes that may have accrued will be forfeited.


  1. Whilst every precaution is taken to ensure that personal information in our possession and under our control is kept secure, we cannot be held liable in the event that information is breached by an unauthorised third party where we could not have foreseen, and where we have not been reckless or grossly negligent in terms of our compliance with the Protection of Personal Information Act 4 of 2013. In the event of a breach we will take every necessary precaution to notify where applicable, the information regulator and the data subject pertaining to the breach and the measures taken to prevent any further loss of personal information and secure your account and/or information.


  1. Toys R Us reserves the right to amend, modify, change, suspend or cancel this promotion and any prizes, or any aspect thereof, without notice at any time, for any reason that the promoter deems reasonably necessary. The selected winners will waive any rights that they may have in terms of this promotion and acknowledge that they will have no recourse against Toys R Us , its employees and agents.


  1. Participation in this competition constitutes acceptance of the competition rules and all participants will agree to abide by these terms and conditions. Any derogation these competition rules will not constitute a variation or amendment unless reduced to writing.


  1. Should there be any terms or conditions that you do not understand, it is your duty to contact Toys R Us ([email protected]) for further clarity regarding the terms and conditions.


Enter Now