TRU Birthyay 2026 | Toys R Us Online

It’s our BirthyYAY so we’re bringing you the best deals on our top toys! Got something on your wishlist? Thinking about giving in and finally getting your kids that toy they’ve been begging for?
Shop our BirthYAY Deals before it’s too late, our BirthYAY only comes once a year!

BirthYaY Top Deals!

PRINCESS
Princess BMX Bike 16"

Special Price R 1,499.90 Regular Price R 1,999.90
RENEGADE
Renegade BMX Bike 16"

Special Price R 1,499.90 Regular Price R 1,999.90
LEGO
LEGO® Technic Jeep® Wrangler Rubicon SUV Building Kit 42227

Special Price R 879.90 Regular Price R 1,249.90
BLUEY
Bluey S13 Lets Play Chef Food Truck Playset

Special Price R 799.90 Regular Price R 1,199.90
Barbie
Barbie Petal Pop Scented Doll with Rose Dress & Accessories, Bouquet Reveal with Pet Bunny & Surprises like Watering Can, Necklace & Earrings

Special Price R 599.90 Regular Price R 759.90
Barbie
Barbie Petal Pop Scented Doll with Purple Floral Dress & Accessories, Bouquet Reveal with Pet Bunny & Surprises like Watering Can, Necklace & Earrings

Special Price R 599.90 Regular Price R 759.90
SNOOZIMALS
Snoozimals Dinosaur Plush 50cm

Special Price R 449.90 Regular Price R 599.90
SNOOZIMALS
Snoozimals Bunny Plush 50cm

Special Price R 449.90 Regular Price R 599.90
ASSORTED

Reggies
Mudslinger Extreme RC Rock Crawler

Special Price R 399.90 Regular Price R 599.90
ASSORTED

2 FOR 1

SMASHERS
FIFA WORLD CUP 2026™ Ballers Series 1 Capsule

R 299.90
JOHN DEERE
John Deere - Monster Treads Rev Up Tactor

Special Price R 199.90 Regular Price R 299.90
ASSORTED

MOMOLAND
Momoland Plush Pendant Blind Box Assorted

Special Price R 199.90 Regular Price R 249.90
ASSORTED

MOMOLAND
Momoland Huggable Plush Blind Box Assorted

Special Price R 199.90 Regular Price R 249.90

Reggies Rush

Reggies Rush is back and powered by Toys R Us! The ultimate 90s dream is making a comeback, giving parents a chance to relive the nostalgia and kids the chance to experience the rush for the first time. Weekly winners will have 60 seconds to grab up to R10 000 worth of toys, plus they can nominate their school to stand a chance of winning R20 000 in cash.

Ready, set, rush!

JOINING REWARDS CLUB IS SUPER EASY!

Join the Toys R Us Rewards Club and enjoy exclusive member benefits every time you shop. As a member, you'll gain access to special offers, exciting promotions, and exclusive savings on your favourite toys, LEGO sets, collectibles, games, baby essentials, and more. Whether you're shopping online or in-store, the Rewards Club helps you get more value from every purchase with member-only deals available throughout the year. Register your Rewards Club profile or link your existing card today and start enjoying all the benefits of being part of the Toys R Us family.

Infant Toy Deals

Playgro
Dial-A-Friend Phone

Special Price R 129.90 Regular Price R 199.90
Snuggletime
Snuggletime Jumbo Activity Gym and Ball Pit

Special Price R 699.90 Regular Price R 999.90
ACTIV PLAY
Activ Play Foam Car Track - 9PCS

Special Price R 199.90 Regular Price R 299.90
LUNAKINS
Lunakins Jumbo Plush Grey Ellie (70cm)

Special Price R 349.90 Regular Price R 499.90
Winfun
Animal Friends Crib Piano

Special Price R 199.90 Regular Price R 429.90
Bkids
Jumbo Shape Sorter

Special Price R 199.90 Regular Price R 299.90
ACTIV PLAY
Activ Play Foam Flowers - 9PCS

Special Price R 129.90 Regular Price R 199.90
Winfun
Winfun Light-up Smart Pad

Special Price R 149.90 Regular Price R 399.90
CONNECT

Bkids
Bkids 3 in 1 Walker Table

Special Price R 699.90 Regular Price R 999.90
LUNAKINS
Lunakins Two Tone Plush Monkey - 35cm

Special Price R 129.90 Regular Price R 199.90

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Frequently Asked Questions

HOW MANY TIMES CAN I POP A BALLOON AND WIN?

You will only be allowed 1 chance to Pop a Balloon and win.

WHERE, WHEN AND HOW DO I REDEEM A BIRTHYAY COUPON?

Birthyay Coupons can only be redeemed on Online purchases and need to be applied to your cart on checkout. Coupons will only be valid until 30 October 2025.

CAN I REDEEM MULTIPLE COUPONS AT THE SAME TIME?

No, you will only be able to apply 1(one) Birthyay coupon per an online order.

WHAT IS THE GRAND PRIZE?

The Grand Prize is a chance to win the value of your online order back, up to the maximum of R1000.00 (one thousand rand).

HOW DO I KNOW IF I HAVE WON THE GRAND PRIZE?

If you have popped a Grand Prize Coupon, you stand a chance to win our Grand Prize! Winners will be selected at random, every week, and announced via social media, every Wednesday. Only Reward Members stand a chance to win the Grand Prize.

ARE BIRTHYAY DEALS AVAILABLE IN-STORE?

Yes, Birthyay Deals are available in-store and online, subject to stock availability. You can also visit your nearest store to stand a chance to win.

IS THERE ANYTHING ELSE I NEED TO KNOW?

We've pretty much summed it up but if you wish to read the finer print you can view our BirthYAY T's & C's here.

STILL HAVE A QUERY?

If you have a burning question that wasn't covered above, our Customer Service Team is here to lend you a helping hand!

Please give us a call on 087 234 8697 (international callers, please dial +27 87 234 8697), email us at [email protected], or submit a query by clicking here.

Our online call centre operating hours are Monday - Friday, 08h00 – 16h00.