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Pretend Play
Imagination Never Closes for Winter
Too chilly for the park? Bring the adventure indoors with Pretend Play! Whip up a five-star feast in our Kitchen & Food Play sets, transform into superheroes and princesses with Dress Up costumes, or open a pop-up salon with Beauty & Fashion Play. Pretend play is winter’s secret weapon — it builds language, confidence and creativity while keeping little ones happily entertained for hours, no screens required. Add a few friends from our Dolls & Accessories range to the cast, or browse our Winter Deals for more indoor entertainment ideas. At Toys R Us, imagination never has a closed sign. So grab a costume, set the stage and let the show begin — what world will your little one create today?
